Ogden Wealth Management

Ogden Wealth: Branding & Print Design

Headquartered in the Central Coast of California, Ogden Wealth Management has been assisting clients in their pursuit of financial success since 2001. Ogden Wealth’s diverse range of financial services includes insurance, financial planning, investments, and tax planning. Visit their website here for more information.

In 2021, I organized a brand refresh for this company, producing an updated logo design, new brand guidelines, and a corporate stationery set.

Visual Brand Refresh

Ogden— "Oak Valley"

Emerging in England as early as the 1500s, the Ogden name has a rich, well-established history. Acknowledging this prolific legacy, Ogden Wealth’s logo refresh remained centered around the family’s distinguished heraldic design.

Leveraging a clean, minimalistic aesthetic, we modernized this historic coat of arms to reinvigorate the brand.

Brand Guide

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Stationery Design

(Top row: #10 Envelope, dual-sided business card. Bottom row: letterhead, presentation folder design)

Branching from this newly-established foundation, I produced this corporate stationery set— these printed materials were the key to constructing a strong, cohesive brand identity.