Creative Brief + Solution

For this project, I coordinated with Starbucks’ upper management to implement local/regional advertising and promotions. The objective for this local campaign was to increase local stores’ visibility, highlight Starbucks’ community involvement, and boost sales to achieve an average of $8 per ticket.

To increase visibility, I focused heavily on building a digital presence to engage directly with our customers. Considering Instagram’s 1 billion+ monthly users, this platform was the perfect opportunity to generate traffic for our store, both online and off. Working within this multinational brand, it was imperative that the designs be on-brand and professional, delivering authentic messaging to our local customers.